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The Cheapest Cost-per-Lead I’ve Ever Seen (Here’s How)
Timo Tzschetzsch
January 17, 2025
Hey there,
Just tested out Click-to-WhatsApp campaigns on Meta.
And I’m just: Wow… $0.64 cost per lead.
Below is how the ad looks like:
When the user click on the “WhatsApp” button.
It automatically opens WhatsApp with a pre-filled message.
This is how the pre-filled message looks like:
The chats are not answered by ourselves of course.
Instead Megan from Setter AI automatically begins the conversation and try to book an appointment with the lead.
This is how the conversations look in the Setter AI dashboard:
on the left side blurred out you see your leads phone numbers
Why Click-to-WhatsApp Ads Work:
Real Phone Numbers: Leads provide their real phone numbers when they start a chat—no fake info!
Instant Follow-Up: Use Setter AI to instantly respond to leads via WhatsApp, qualify them, and book them into your calendar.
Cost-Effective: These ads consistently have some of the lowest cost per lead I’ve ever seen.
Now of course we still have to evaluate lead quality, but this should improve after time.
Want to See How to Set Them Up?
I've made a YouTube tutorial. It will guide you in creating Click-to-WhatsApp ads and integrating Setter AI for instant lead response.
Take action now and start generating leads that book themselves into your calendar for pennies.
Let’s grow,
Timo
Co-Founder, Setter AI